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We've been in digital marketing since the early 2000s. It all started with having our own webshops: One sold computer hardware, the other sold band merchandise. Let's just say that SEO and CRO were far easier back then. We were far more hooked on the marketing aspects than putting computers together and so we gradually made the switch from being salesmen to marketing people. Then came our educational foundation. Both of us have since got degrees that lay the scientific foundation for the services we offer. John is the tech wiz whereas Deborah is responsible for the content side of things. Between us, we have almost 40 years' experience in digital marketing, primarly from the tourism, health, and healthtech industry. John is very experienced acting as a white-label consultant for other agencies, whereas Deborah has a thing for start-ups.